As part of the Steam summer sale, Rust is available at 50% off its base price. The sale runs until the end of the week, and discounts also apply to popular cosmetic DLC bundles.
Publisher Facepunch Studios reported that the number of new players increased by 30% compared to a regular weekend since the sale started.
As a reminder, for a smooth experience on popular high-population servers, an SSD drive and a stable internet connection are recommended.